Shopping Tips

Best Times to Buy Tech: Seasonal Sales Guide

January 20, 2026 By Thomas Wright 31 Comments

Timing your tech purchases can save you hundreds of dollars a year. From smartphones to accessories, certain times of the year offer consistently better deals. Here's your month-by-month guide to the best tech sales.

January: Post-Holiday Clearance

After the holiday rush, retailers need to clear inventory. Look for:

  • TVs and home theater: Super Bowl sales start in late January
  • Fitness equipment: New Year's resolution deals
  • Last year's models: Great discounts on previous-generation phones and laptops

Best buys: TVs, fitness trackers, smart home devices

February: Super Bowl and President's Day

TV sales peak before the Super Bowl. President's Day brings general electronics discounts.

  • TVs: Best time of year for TV deals
  • Audio equipment: Soundbars and speakers often bundled with TVs
  • Mattress sales? Not tech, but worth noting if you need one

Best buys: TVs, sound systems

March: Spring Cleaning Sales

Retailers clear out winter inventory. Look for:

  • Computers and laptops: Tax refund season deals
  • Tablets: Often discounted
  • Smart home: Spring cleaning automation deals

Best buys: Laptops, smart home devices

April: Tax Day and Earth Day

Tax Day (mid-April) brings surprise sales. Earth Day focuses on eco-friendly tech.

  • Refurbished electronics: Earth Day promotions for sustainable tech
  • Smart thermostats: Energy-saving devices discounted
  • Solar chargers: Eco-friendly gadgets on sale

Best buys: Refurbished devices, energy-efficient products

May: Memorial Day

The first major summer holiday weekend brings solid discounts.

  • Major appliances: Washers, dryers, refrigerators
  • Grills and outdoor tech: Bluetooth speakers, outdoor TVs
  • Computers: Decent laptop deals

Best buys: Appliances, outdoor audio

June: Father's Day and Graduation

Gift-giving season means tech deals.

  • Smartphones: Often discounted for grads and dads
  • Smartwatches: Popular gift items go on sale
  • Gaming consoles: Bundles and discounts appear
  • Amazon Prime Day: Usually in June or July—major deals site-wide

Best buys: Smartphones, wearables, gaming

July: Prime Day and 4th of July

Amazon Prime Day (usually mid-July) is one of the biggest shopping events of the year. Other retailers match prices.

  • Everything: Amazon's deals span all categories
  • 4th of July: More TV and appliance sales
  • Back to school preview: Early laptop and tablet deals

Best buys: Amazon devices (Echo, Fire TV, Kindles), everything else

August: Back to School

The biggest season for laptop and tablet sales.

  • Laptops: Deep discounts on student-friendly models
  • Tablets: iPads and Android tablets heavily discounted
  • Headphones: Study-friendly noise-cancelling headphones on sale
  • Printers and supplies: Good deals for students

Best buys: Laptops, tablets, headphones, printers

September: Labor Day and New Releases

Apple typically announces new iPhones in September, triggering price drops on older models.

  • Previous-gen iPhones: Price drops after new release
  • Labor Day sales: Last chance for summer deals
  • TVs: Football season drives TV promotions

Best buys: iPhones (previous gen), TVs

October: Early Holiday and Prime Early Access

Amazon often runs a second Prime event in October. Early holiday shopping begins.

  • Kindle and Amazon devices: Discounted for holiday prep
  • Smart home: Pre-holiday automation deals
  • Laptops: Another round of back-to-school (college) deals

Best buys: E-readers, smart displays

November: Black Friday and Cyber Monday

The biggest shopping event of the year. Deals start as early as November 1 and peak on Black Friday (day after Thanksgiving) and Cyber Monday.

  • Everything: TVs, laptops, phones, headphones, smart home—everything
  • Doorbusters: Limited-quantity deep discounts
  • Bundles: Great package deals (e.g., TV + soundbar)

Tips: Compare prices beforehand. Not all "deals" are real savings. Focus on items you actually need.

Best buys: Everything, but especially TVs, laptops, and Apple products

December: Christmas and New Year's

Last-minute shopping means some deals, but inventory may be limited.

  • Gift guides: Curated deals on popular gifts
  • After-Christmas sales: Big discounts starting December 26
  • New Year's Eve: Camera and party tech deals

Best buys: Cameras, party speakers, post-holiday clearance

Product-Specific Buying Guide

Smartphones

Best time: September-October (after new iPhone release), Black Friday, Prime Day

Average discount: $100-300 off flagship models

Laptops

Best time: Back to school (July-August), Black Friday

Average discount: 20-40% off

TVs

Best time: Super Bowl sales (Jan-Feb), Black Friday

Average discount: 30-50% off

Headphones/Earbuds

Best time: Prime Day, Black Friday, back to school

Average discount: 20-40% off

Smartwatches

Best time: Father's Day, Christmas, after new model releases

Average discount: 15-30% off

Tablets

Best time: Back to school, Prime Day, Black Friday

Average discount: 20-35% off

Year-Round Tips

  • Price trackers: Use CamelCamelCamel (Amazon) or Honey to track price history
  • Newsletters: Sign up for retailer newsletters for early access to sales
  • Cashback sites: Rakuten, TopCashback offer additional savings
  • Student discounts: Many brands offer education pricing year-round
  • Open box/refurbished: Consider certified refurbished for deeper discounts

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